100+
Pages
30+
Regulatory Frameworks
12+
Interactive Tools
5
Levels Deep
The Challenge
A leading maritime consulting firm needed to establish digital presence for their cybersecurity division. But they didn't want a simple brochure website—they needed a platform that would:
- Demonstrate deep expertise in maritime cybersecurity regulations
- Provide self-service tools for prospects to assess their compliance posture
- Serve as a knowledge hub for the complex landscape of maritime cyber regulations
- Include a protected client area for ongoing engagement delivery
- Support lead generation through interactive assessments
The platform had to cover regulations from IMO, EU (NIS2, GDPR, DORA), ISO/IEC standards, classification societies (DNV, ABS, Lloyd's, Bureau Veritas), and industry bodies (BIMCO, OCIMF, TMSA).
Our Approach
We designed the platform as a multi-layered information architecture:
- Public Knowledge Hub: Comprehensive documentation of 30+ regulatory frameworks with simplified guides
- Interactive Tools Layer: Self-service assessment tools that provide immediate value while generating qualified leads
- Assessment Forms: Detailed intake forms for each service line, capturing the right information for consultants
- Protected Client Portal: Secure area for active engagements including penetration testing dashboards and phase-by-phase delivery
The content strategy positioned the firm as the authoritative source for maritime cybersecurity compliance information.
The Solution
A WordPress-based platform with extensive customization:
Compliance Hub
The core knowledge base featuring:
- Global Compliance Matrix covering EU, IMO, ISO/IEC regulations
- Maritime-Specific Standards from classification societies and industry bodies
- Simplified Guides making complex regulations accessible
- Media library with educational resources
Interactive Assessment Tools (12+)
- NIS2 Readiness Check
- ISO 27001 Controls Mapper
- Incident Severity Classifier
- Microsoft Secure Posture Snapshot
- Vendor Risk Intake Assessment
- Policy Wizard (AUP, Remote Work, AI Use)
- Evidence Tracker Mini
- Awareness & Phishing Tracker Light
- Cyber Resilience Scorecard
- Compliance KPIs Dashboard
- IMO/TMSA/RightShip Alignment Helper
Assessment Forms (12+)
- Cyber Risk Evaluation Form
- Compliance Certification Assessment
- Fleet Cyber Readiness Benchmark
- Port & Logistics Cyber Readiness Benchmark
- Offshore Operations Cyber Readiness Benchmark
- Marine Services Cyber Readiness Benchmark
- Strategic Advisory Assessment
- Training & Awareness Assessment
- Penetration Test Pre-Check
- Implementation Readiness Assessment
Protected Client Portal
- Penetration Testing Dashboard with 5-phase delivery tracking
- Cybersecurity Assessment Instrument v2.1
- IT Infrastructure Needs Assessment
- Secure document delivery
Content & Insights
- Blog with 25+ articles on maritime cybersecurity
- Sector-specific guidance pages
- Service detail pages with clear CTAs
Architecture
Platform Layer
WordPress with Elementor Pro for flexible content management
Custom Development
PHP for backend logic, JavaScript for interactive tools
Forms Engine
Custom form handlers with conditional logic and lead scoring
Security Layer
Protected pages with user authentication for client portal
Analytics Layer
Conversion tracking on all assessment tools and forms
Information Architecture (5 levels deep)
Results
- Comprehensive Platform: 100+ pages of structured compliance content
- Lead Generation: Interactive tools convert visitors to qualified leads
- Authority Positioning: Firm established as thought leader in maritime cybersecurity
- Client Efficiency: Self-service tools reduce initial consultation time
- Scalable Content: Easy to add new regulations as they emerge
- SEO Performance: Ranking for key maritime cybersecurity terms
Why This Matters
This project demonstrates that effective digital platforms go beyond design—they require deep understanding of the client's domain, their customers' needs, and how information architecture can serve both marketing and operational goals. The combination of public knowledge hub, interactive tools, and protected client portal creates a complete digital ecosystem.
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